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Skin care concern

Smoother-Looking, Firmer-Feeling Skin

Explore peptide serums, retinol, night creams and eye creams that help the appearance of fine lines, with daily sunscreen and steady habits you can keep.

Shop These Products Find Your Routine

Overview

What to know

Fine lines are the small creases that show up around the eyes, forehead and mouth as skin changes over time. They are a natural part of aging, and plenty of people are comfortable with them. Shoppers who visit this page usually want skin that looks smoother, feels supple and looks firmer.

The habits people commonly choose are steady rather than dramatic: daily sunscreen, consistent moisturizing, enough sleep and a gentle routine that skin can tolerate. Product types include peptide serums, retinol formulas used slowly in the evening, richer night creams, eye creams and sunscreens. Cosmetics work on the look of skin. They do not change how skin functions, and results are gradual and vary from person to person. If you are pregnant or nursing, or you use prescription skin products, talk with a qualified healthcare professional before adding retinol or other new actives.

Where to start

Product types to explore

Pick one or two of these and build from there. There is no need to buy everything at once.

  • Serums & Treatments

    Peptide and retinol serums are common choices for the look of fine lines.

  • Night Creams

    A richer night cream helps skin feel comfortable and look smoother overnight.

  • Eye Creams

    The skin around the eyes is thin, and a dedicated eye cream helps the appearance of fine lines there.

  • Sunscreen

    Daily sunscreen helps protect against UV when used as directed.

Featured products

Products chosen for this concern

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Simple routine

A simple routine to start with

Keep it short. Add one step at a time, and give each change a little time before adding the next.

  1. Step 1: Cleanse

    Wash with a gentle cleanser, morning and evening, and pat skin dry.

  2. Step 2: Smooth (morning)

    Apply a peptide serum to help the appearance of fine lines and support skin that looks smoother and feels firmer.

  3. Step 3: Protect (morning)

    Finish with sunscreen. It helps protect against UV when used as directed. Reapply at least every 2 hours and limit sun exposure.

  4. Step 4: Night

    Use retinol a few evenings a week at first, after a patch test, then follow with a moisturizer or night cream. If you are pregnant or nursing, ask a healthcare professional first.

Ingredient education

Ingredients worth knowing

Short, plain-English explainers for what you will see on the label.

All ingredients

FAQ

Common questions

What are peptides in skin care?

Peptides are short chains of amino acids used in cosmetic formulas. In skin care they are included to help skin look smoother and feel firmer, but results are gradual and vary.

Do I need retinol?

No. It is one optional ingredient that shoppers choose for the look of fine lines. If you try it, start with a low frequency in the evening, moisturize, and wear sunscreen daily. If you are pregnant, nursing or planning a pregnancy, talk with a qualified healthcare professional before using retinol.

How long before I notice a difference?

Cosmetic changes tend to be gradual, and results vary. Many people judge a routine after several weeks of steady use. No product can promise a specific outcome.

Is sunscreen part of a fine-lines routine?

Daily sunscreen is a habit shoppers commonly pair with this kind of routine. It helps protect against UV when used as directed. Reapply at least every 2 hours and limit sun exposure.

When should I talk to a healthcare professional?

For new or changing spots, skin that is sore, itchy or persistently red, or if you use prescription skin products or take medication, talk with a qualified healthcare professional before adding new actives.

Keep reading

Related guides

All guides

Ingredients

Skin Care Ingredients: Peptides

Peptides are short chains of amino acids used in serums, eye creams and night creams for the look of smoother, firmer skin. Here is what to expect.

4 min read

Ingredients

Skin Care Ingredients: Retinol

Retinol is a popular evening ingredient that rewards patience. Learn how to start slowly, look after your skin and know when to hold back.

4 min read

Buying Guides

How to Choose a Sunscreen

Mineral versus chemical, SPF numbers and broad spectrum explained in plain English, plus how much to use and when to reapply.

3 min read

Build a Routine

A Simple Evening Skin Care Routine

Evening is when you wash the day away and use richer products. Here is a simple version, with optional steps clearly marked.

3 min read

Bundles & sets

Sets that go with this

All sets
Assurion Labs Simple Skin Care Routine set with a cleanser, a face cream, and a sunscreen tube on a dark background Bundle & Save

Skin care set

Simple Skin Care Routine

The everyday basics, in three easy steps.

Includes: Gentle Daily Cleanser, Daily Hydrating Face Cream, Daily Mineral Sunscreen SPF 40

$63.00 Bought separately: $74.00

Save $11 (15%)

Add bundle to cart
Assurion Labs Daily Hydration Routine set with a cleanser, a dropper serum, and a face cream on a dark background Bundle & Save

Skin care set

Daily Hydration Routine

Three steps to help skin feel hydrated, soft, and comfortable.

Includes: Gentle Daily Cleanser, Hyaluronic Hydration Serum, Daily Hydrating Face Cream

$61.00 Bought separately: $72.00

Save $11 (15%)

Add bundle to cart

Find your routine

Not sure where to start?

Answer a few quick questions to discover a routine based on your skin type, concerns, and goals.

Find Your Routine

This content is for general cosmetic and educational purposes only and is not medical advice. It is not intended to diagnose, treat, cure, or prevent any disease or skin condition. If you have a skin condition, are pregnant or nursing, or have concerns about a product, talk with a qualified healthcare professional.